Inspire. Empower. Educate.

Campus Recreation
Instagram Screenshot

The client

Campus Rec wants to be the leader in Urban university recreation - as a department, we gauge our efforts not just on what we see before us, but make sure to strive to reach the highest standards of the recreation field.  To that end, we hope to mirror the Portland State's commitment to leading on national issues around sustainability while becoming known as a University that creates a nationally recognized adaptive sports environment.

What they needed

Campus Recreation was looking for a way to get active on Instagram. The current Web & Social Media Coordinator was stretched thin with adjustments to the website and the other two popular social networks (Twitter & Facebook). I offered to maintain the latest Instagram account and create some content on the platform.

How I helped

Utilizing my previous experience with social campaigns, I worked to not only create content around Campus Recreation (it's building and activities), but expand to the greater Portland experience. A large portion of the work involved was around developing and maintaining an authentic brand that engaged with users, shared relatable images, and ultimately "regram" user-submitted pictures.


  • Increased followers on the @campusrec account from 20 users to over 400 within the span of 2 months
  • Integrated current marketing campaigns and activities within the feed of user-submitted content
  • Developed a medium for organic, authentic communication with the Campus Recreation brand.